With GDPR implementation, new actions and new roles will be needed in Marketing department, especially the Data Protection Officer (DPO).
In the following article, you will find out what GDPR means for marketers, what you should start to do to prepare for the GDPR, and get an overview of who is responsible for obtaining content.
Here is an extract of the article:
It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organisations could face potential heavy penalties for misuse of consumer data in a bid to give EU citizens better control of their personal information. According to a recent survey from the Direct Marketing Association, around a quarter (24%) of companies have yet to start a plan of attack, while only a little over half think that their organisations will be ready for the 2018 deadline. But what does the GDPR really mean for marketers and how can you take steps to address it now, so you don’t leave it too late?