How Sennheiser Electronic Is Using SugarCRM To Power The Future Of Audio

In the following video, you will learn how a world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser, decided to deploy Sugar CRM to improve their global sales activities. According to Klaus Hoeling, group IT director, Sugar was chosen because it was a good fit for their requirements, providing the[…]

How To Get Independent Reps and the Manufacturer on the Same Team?

In the following article you discover the CRM Use Case of ASI, a firm that was able to see strong CRM adoption and ROI improvement by providing value through offering Sales reps an easy-to-use CRM tool that provides useful insights and reduced data entry. At the end of the article, you can also download the[…]

The Marketing Features A CRM Needs To Have

Following our previous article about the 5 essentials CRM integrations to implement early, in the following article you will learn four marketing features your CRM solution should include: – Email Marketing Automation – Integrated Web Forms – Customizable – Social Media Integration Here is an extract of the article: Although most businesses recognize CRM solutions[…]