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Content Marketing Should Connect To Sales Strategy

Content Marketing is one core component of any inbound strategy. In the following article you will find out why the relationship between content and sales is so important, how you can get better conversions thanks to a content marketing strategy. Here is an extract of the article: Content marketing and sales are two of the[…]

Marketing Content, 7 Characteristics For Greatness

In the following article, you will learn the best practices about creating great marketing content for your activities. 7 characteristics are identified and are about: – knowing the target audience – knowing the place of content in the buying cycle – telling the story with customer-centric examples – using images – thinking beyond the document[…]

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