These 5 Content Strategy Mistakes May Kill Your Results

In the following article you will found out 5 mistakes to avoid in your content strategy. These mistakes are about: – Having a content strategy – Having a documentation for this strategy – Make tangential content, in inbound strategy, we also mention about educational content, instead of branding promotion. – Having a distribution strategy –[…]

How Sales And Marketing Teams Can Work Better

When implementing an inbound strategy, one main step is to make Sales and Marketing teams work together. As the following article mention, this is possible thanks to: – Collaborating to improve the customer journey – Sharing plans and common SMART goals – Scheduling regular reviews Here is an extract of the article: It’s the time[…]

How To Build An Excellent Inbound Strategy

In the following article you will understand the 4 components to build a efficient inbound marketing strategy. These components are: 1- Content 2- Search 3- Design 4- Social media Here is an extract of the article: Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for[…]