SalesTech Report – How Much Companies Spend On Technology Tools To Make Sales More Efficient

Following our article about the fact that your CRM may be more valuable than your smartphone, you will learn more details about the SalesTech report from CITE Research on behalf of SugarCRM, and especially:
– Which technology tools does organizations utilize to increase the effectiveness of sales teams?
– Which technology tools does organizations not use, but would like to use in the future?
– How much money are spent per team member per year to equip each team member to do their job most effectively?

Here is an extract of the article:

“You have to spend money to make money” is one of the oldest clichés in business. Enterprises are following that advice in how they build their sales teams, according to a recent survey of 400 sales executives.

A new “SalesTech Report” from CITE Research, on behalf of SugarCRM, found that 80 percent of companies spend at least $1,000 on technology annually per sales representative to equip them with the right tools to do their jobs effectively. Furthermore, nearly one-half (49 percent) of the respondents said they spend at least $2,000 per sales employee.

While building an effective sales team requires a great deal of investment in both hardware and software, the good news is that respondents said technology is helping their sales team be more effective. These days, sales professionals use a wide array of tools. A CRM system is the most frequently used and the most valuable tool to the sales team. A majority of respondents rated 11 common tools, everything from smartphones to CRM to data enrichment services as “valuable” or “extremely valuable.”

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