In a previous article you learned about the main CRM features for sales automation. In this article, you will find out the main Lead Management features of a CRM, that are implemented and available in SugarCRM for instance. These main features are about:
– Campaign management
– Web Forms
– Lead Routing
– Lead Conversion
– Lead Reporting
Here is the extract of the article:
In the last installment of this series, we talked about core CRM for sales automation. Now we will be discussing the key features and functions that make up core Lead Management aspects of a core CRM deployment. While many associated lead management with “lead generation” we will focus this mostly on the areas of lead management that involves breaking down silos and better aligning marketing and sales teams inside an organization.
So, let’s look at the lead management features that every organization needs to drive more seamless lead-to-cash processes…
If you are interested in implementing or customizing your CRM, and especially SugarCRM and related products, contact-us for a demo or a quote.