CRM vs Marketing Automation Software: What Do You Really Need?

In the following article, you will find out the main purposes of CRM and Marketing Automation software, and how they differ. Likewise, you will learn more about how to improve customer service, lead generation, or customer retention.

Here is the extract of the article:

CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these systems to improve efficiency, but many are asking: what are they, what do they do and how do they differ?


CRM stands for customer relationship management. It is a sales-focused system used to store information about customers, leads and accounts. This information is organized and analyzed to help you manage the connections formed throughout your growing business.

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At iNet Process, we have a strong experience in the customization of CRM (SugarCRM) and Marketing Automation software.
If you have related questions or requirements, contact-us for a demo or guidance. We will be glad to learn and support your project.