Content Marketing is one core component of any inbound strategy.
In the following article you will find out why the relationship between content and sales is so important, how you can get better conversions thanks to a content marketing strategy.
Here is an extract of the article:
Content marketing and sales are two of the most important strategies for success—but too many entrepreneurs think of them as inherently distinct categories. Content marketing is all about publishing content to attract more traffic, while sales is about landing more deals.
You might see the tangential connection here (i.e., the visitors you bring in via content marketing can lead to increased sales), but if you want to see better results on both fronts, it’s in your best interest to interweave those strategies together.
At iNet Process, thanks to inbound certified professionals, we are eager to help our customers deploying an inbound strategy and improving their Marketing Automation experience.
If you are interested in upgrading your content marketing activities to increase your sales, contact-us for advice.