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Content Marketing Should Connect To Sales Strategy

Content Marketing is one core component of any inbound strategy. In the following article you will find out why the relationship between content and sales is so important, how you can get better conversions thanks to a content marketing strategy. Here is an extract of the article: Content marketing and sales are two of the[…]

How Sales And Marketing Teams Can Work Better

When implementing an inbound strategy, one main step is to make Sales and Marketing teams work together. As the following article mention, this is possible thanks to: – Collaborating to improve the customer journey – Sharing plans and common SMART goals – Scheduling regular reviews Here is an extract of the article: It’s the time[…]

How To Build An Excellent Inbound Strategy

In the following article you will understand the 4 components to build a efficient inbound marketing strategy. These components are: 1- Content 2- Search 3- Design 4- Social media Here is an extract of the article: Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for[…]

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