How Sennheiser Electronic Is Using SugarCRM To Power The Future Of Audio

In the following video, you will learn how a world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser, decided to deploy Sugar CRM to improve their global sales activities. According to Klaus Hoeling, group IT director, Sugar was chosen because it was a good fit for their requirements, providing the[…]

How To Access Tutorials For SugarCRM End Users And Administrators

From our previous articles, you can be informed about the lastest updates of SugarCRM, for example the CRM new look. Beyond this, you may wonder how to quickly learn about this CRM? Thanks to SugarCRM University, you will be able to access tutorials about: – What’s new with Sugar – Sugar End Users tutorials –[…]

What Are GDPR Requirements For Marketing

You may wonder if the new European data regulation named GDPR has an impact on your Marketing activities. In the following article, you will lean about the key things to implement in Marketing communications when working with European customer data, especially about the notion of double opt-in and the importance of transparency to prospects and[…]

Improve Your Relationships With Mobile Customers

As we mentioned in previous articles, mobile is one rising trend over the last months, and knowing how to target mobile users is becoming a must in digital marketing. In the following article, you will find out 5 tips to improve your relationships with mobile-first customers. This tips are about mobile-responsiveness for websites, social media,[…]

How To Successfully Implement a CRM in 5 Steps

In a previous article, you learned the reasons a CRM implementation might fail. In the following article, you will find out 5 simple steps for a successfull CRM implementation. These steps are about: – Identifying the needs – Choosing the right vendor – Understanding the use of CRM – Creating phases – Reassessing and adjusting[…]