In the following article, you will discover how the method of qualifying leads is evolving, adding scoring criteria to the traditional BANT and CHAMP methods of leads qualification. Are you prioritizing your leads well enough? Let’s find out!
Here is the extract of the article:
No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit.
As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that make them high-quality leads. You must also qualify leads based on their potential lifetime value (LTV) or the predicted net profit that a customer will contribute to doing business with your company.
SugarCRM can help you improving your Sales activities and better qualifying the leads thanks to a higly flexible customization.
If you are interested in optimizing your sales lead qualification, contact-us for advice.