In the following video, you will discover how to score leads. Actually, when you deploy an Inbound strategy, you will be able to attract several leads. The main challenge is that around 10% of these leads may become customers. Then, you need to prioritize and get in touch with the right persons to be efficient[…]
In the following video, you will learn how a world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser, decided to deploy Sugar CRM to improve their global sales activities. According to Klaus Hoeling, group IT director, Sugar was chosen because it was a good fit for their requirements, providing the[…]
In the following article you will found out 5 mistakes to avoid in your content strategy. These mistakes are about: – Having a content strategy – Having a documentation for this strategy – Make tangential content, in inbound strategy, we also mention about educational content, instead of branding promotion. – Having a distribution strategy –[…]
In a previous article, you discovered Sugar Winter’18, a SugarCRM release available on Sugar cloud only. This Spring, an on-premise version is released, that will include the latest features available, and new cool stuff too! This new version is including: – The new look of Sugar discovered in previous version; – A new module for[…]
With GDPR implementation, new actions and new roles will be needed in Marketing department, especially the Data Protection Officer (DPO). In the following article, you will find out what GDPR means for marketers, what you should start to do to prepare for the GDPR, and get an overview of who is responsible for obtaining content.[…]
In the following article, you will get an overview of SugarCRM innovations to ensure a data protection compliant with GDPR. These innovations are about: – a new module to manage data subject requests – managing the lawfulness of data processing Here is an extract of the article: Personal data is valuable, and it’s easier than[…]
Content Marketing is one core component of any inbound strategy. In the following article you will find out why the relationship between content and sales is so important, how you can get better conversions thanks to a content marketing strategy. Here is an extract of the article: Content marketing and sales are two of the[…]
In the following article, you will find out 5 important revenue building habits your sales team can implement. These habits are about: – Checking metrics; – Tracking competitors; – Qualifying the best leads; – Upselling; – Following-up Here is the extract of the article: Odds are that your sales team is a rich amalgam of[…]
In the following article, you will discover how the method of qualifying leads is evolving, adding scoring criteria to the traditional BANT and CHAMP methods of leads qualification. Are you prioritizing your leads well enough? Let’s find out! Here is the extract of the article: No offense, but most of your B2B leads most likely[…]
When implementing an inbound strategy, one main step is to make Sales and Marketing teams work together. As the following article mention, this is possible thanks to: – Collaborating to improve the customer journey – Sharing plans and common SMART goals – Scheduling regular reviews Here is an extract of the article: It’s the time[…]