In the following article you will understand the 7 steps to build a efficient marketing automation strategy. These steps are:
1- understanding the customer journey
2- mapping out production
3- setting goals
4- mapping stages of the funnel to content
5- amplifying the reach
6- application integration
7- testing and improving continuously
You can find more details of these steps below.
Here is an extract of the article:
Marketing automation is a game changer for many companies, but it can definitely seem like a daunting task. Building an effective marketing automation strategy requires a deep understanding of your target audience, your product, and your buyer’s journey before a single element of the strategy is set into action.
At iNet Process, we are eager to help our customers improving their Marketing Automation experience, using the right software for their businesses.
If you are interested in integrating, and customizing Marketing Automation related products, contact-us for for more details.