What Are B2B E-Commerce Trends For 2018?

You may already know the CRM trends or Marketing Automation trends for 2018. What are the trends regarding B2B E-commerce? In the following article, you will find out the point of view of OroCommerce co-founder. These trends are about: – Changing profiles of B2B buyers – Evolution of mobile e-commerce – Personalization – Integration of[…]

Predict Your Marketing Automation Strategy With These 3 Fundamental Factors

How to predict the success of your Marketing Automation strategy? The following article will help you with 3 fundamental factors to take into account in your strategy. These factors are about email frequency and form submissions. Here is an extract of the article: Act-On has identified the three factors – the Fundamental 3 – for[…]

How To Successfully Implement a CRM in 5 Steps

In a previous article, you learned the reasons a CRM implementation might fail. In the following article, you will find out 5 simple steps for a successfull CRM implementation. These steps are about: – Identifying the needs – Choosing the right vendor – Understanding the use of CRM – Creating phases – Reassessing and adjusting[…]